Digital
Grapevine Communication: Does it really matters?
No longer confined to
areas of entertainment and fun activity, social media and social software have
become an integral part of the every individual. According to a survey
conducted by a global public relations firm, most of the global firms are
allowing social media. Twitter has become the choice of all the global leaders
as their accounts growing from 5,076 in 2011 to 14,709 in 2012. With more and more
use of social media, the “Digital Grapevine” is an important medium for
communicating among employees in most of the organizations.
Organizations today are
using new digital technologies to keep pace with growing competition in the
marketplace. Powerful devices such as mobile, analytics, social media, cloud,
and cyber intelligence can potentially impact every element of the
organization, leading to new opportunities. But these emerging technologies and
platforms can also introduce significant repellent forces into the business.
The emergence of these forces reflects a new basis for competition, is changing
the environment in which we both live and work, and has become the core of the
“Digital Enterprise.” Therefore, it is important to understand the risks of
integration as constantly changing digital technologies become the essential of
today’s modern world.
As the uses of social
media are increasing at an enormous speed after being promoted by management
itself, its effects are also clearly visible now. With the rise in usage of
social media, the grapevine is now more powerful and faster and with greater
reach. Using Twitter and Facebook, among others, employees often discuss
ostensibly taboo subjects with much wider audiences than just co-workers.
Is it becoming
difficult for management to control such communication? As reported by many
agencies, it is advised that many employer-sanctioned restrictions are illegal.
It is argued that employees have a right to discuss work conditions freely
and without fear of losing their jobs at the time of appraisal, whether the
discussion involves workplace or any of the social media.
That is all
for the day... OPEN UP...!!! Stay Happy and Good Night... :)
Comments and
suggestion are welcome... :)
